My original research, analysis and field notes on SEO, GEO, and AI search
Last year I spoke at Google Search Central Deep Dive APAC on a JavaScript SEO disaster. A year on, the thing I'm most certain of is this: in the AI era, technical visibility matters more than ever, not less.
On day one of SEO, you're taught DA and backlinks. But after competing head-on with Tier 1 sites, the logic stops holding up mathematically. What really pulls rankings apart is Topical Authority, Brand Mention, Originality — and critical thinking.
Non-English brands underperform in AI recommendation not because their work is weaker, but because training data makes the rules asymmetrical. AI didn't dissolve the filter bubble — it amplified the old asymmetries through a new mechanism.