A list of conference talks I've given on SEO, GEO, and AI Search.
Google Search Central Deep Dive APAC, 2025
A teardown of how a JavaScript rendering misstep cost a real client significant organic traffic — and the diagnostic framework I now use to catch the same class of issue before it ships.
Ahrefs Evolve Singapore, 2026
Why optimising for AI search isn't about new tactics — it's about being correctly built from day zero. Three reversals: AI crawlers don't execute JavaScript, HTML semantic structure outweighs Schema, and AI recommends entities, not pages.
Google Search Central Live Sydney, 2026 (lightning talk)
Original research on how Google's AI search behaviour diverges across English, Simplified Chinese, and Traditional Chinese for the same query intent — and what that means for brands operating across APAC.